TRAE THA TRUTH

There are three ways to write about Trae tha Truth. One is to talk about his music, and that’s important because he is a rapper and making music is what he does. The other is to talk about him as a human, and that’s important, because he has done some truly monumental and impressive things. The third is to talk about the intersection of him as a rapper and him as a humanitarian, because that’s where Trae really belongs. Only a handful of people have ever blurred the borders of what it means to be a musician, and what it means to be a civic leader and then able to blend them together as well as Trae has.

Trae’s music is easy to categorize but difficult to fully translate into text. Trae is, for lack of a better term, a “street rapper.” His music is often inspired by the experiences of the disenfranchised, which is rooted in the broken roads of the ghetto. It’s driven by loss, by love, by loyalty, and by when one or two or all of those things are taken away or tested of those he cares about.

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LIL' FLIP

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Famous for his outstanding musical compositions, the Houston rapper Lil Flip is one of the most well-known rap artists from H-town. He started his musical journey as a battle rapper and freestyle artist before signing a deal with a music label ‘Suckafree Records’ in 1999. He focused on the hip hop genre throughout his professional rap career. He is known for his powerful vocals and hit singles such as ‘Sunshine’ and ‘Game Over’.

KID FROST

Originally Kid Frost, better known now as Frost, is an American rapper, songwriter and record producer. Kid Frost is the Godfather of Chicano Rap and a West Coast Hip-Hop pioneer. He started a sub-genre of Rap, introducing Spanglish rhymes over beats with samples of oldies and Chicano cruising classics. His music propelled Chicano culture around the world. His 1990 hit song La Raza was a global phenomenon. His music career started in the early 1980’s and his rap name, Kid Frost, is a tribute to the rapper Ice-T, who he often battled at Hip-Hop functions in the Los Angeles area. A proud Mexican American, and Army veteran, Kid Frost wanted to showcase his Mexican heritage in his rhymes and videos. This was something that hadn’t been heard, or seen, before in Hip-Hop music. His song and video for La Raza took the world by storm and launched the first wave of the Urban Latino music movement, which is now the most popular musical genre in the United States. Kid Frost is a pioneer, a trendsetter, and an innovator who spawned a musical sub-genre. Kid Frost is resilient. Kid Frost is an inspiration. Kid Frost is Urban Latin music.

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OMB BLOODBATH

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Representing Houston’s historic Third Ward, OMB Bloodbath has been building a name for herself in the local music scene since dropping the hometown favorite, “Shootston.” Known for her wildly candid raps and rapidfire lyrical flow, the artist recently signed with 10:22 PM and Love Renaissance (LVRN), in partnership with Interscope Records. OMB Bloodbath slows things down a bit for her first single under the new deal, “Dropout,” featuring fellow Texas native, Maxo Kream. HotNewHipHop describes the song as a “slowburner” that confirms the artist “is providing all the reasons in the world right now to make sure all eyes are on her.” Stay tuned.

BABY BASH

Ronald Ray Bryant (born October 18, 1969), better known by his stage name Baby Bash (formerly Baby Beesh), is an American rapper and singer. From 1995 to 1998, he performed under the stage name Baby Beesh, as part of Dope House Records, after which he changed the last part of the name to "Bash." His first album "Savage Dreams", was followed by On Tha Cool; and Tha Smokin' Nephew, which included the singles "Suga Suga" and "Shorty DooWop". In 2005, Super Saucy was released, its lead single being "Baby, I'm Back", a collaboration with singer Akon. Cyclone followed in 2007, with its title single featuring T-Pain and its follow-up, "What Is It" featuring Sean Kingston, landing on the Billboard charts as well.

He contributed to other performers' works, including the song "Obsession (No Es Amor)" by the 3rd Wish, released in Europe and later a U.S release with a re-recording of the European version, performed by Frankie J in 2005 and "Doing Too Much" Terra Kreischer 2008 by Paula DeAnda in 2006.

He has collaborated with numerous other artists during his career, such as West Coast rappers  B-Legit, C-Bo, Coolio- Da'unda'dogg, E-40 and Mac Dre, R&B singers like Akon, Avant,  Natalie, Bohemia, Mario, and Nate Dogg,  and other Latino rappers such as Fat Joe, Nino B, Doll-E Girl, South Park Mexican, Frost, and Pitbull. He continues to write lyrics for singers such as Paula DeAnda, Jennifer Hudson and Frankie J.

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BO BUNDY

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Bo Bundy has developed a loyal following after spending several years making rap music aimed at a Spanglish-speaking, bicultural Mexican-American audience. Bundy is known as one of the pioneers of a new movement dubbed “urban corridos,” “corridos urbanos” or “trap corridos,” which is a blend of new-generation hip-hop (trap music) and norteño born in California — that has boomed, thanks to street-level fandom from young Latinos.

DJ MICHAEL “5000" WATTS

Founder of the Swishahouse Movement, DJ Michael Watts has been responsible for breaking various successful artists such as Mike Jones, Paul Wall, Slim Thug and Chamillionaire. One of the foremost names behind the Screwed & Chopped style pioneered by DJ Screw, Watts kicks off his nights on 97.9 The Box chopping up new hits, unbroken music, Texas-based hip-hop and freestyles, old school H-Town underground hits and the hottest love R&B songs.

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GT GARZA

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GT Garza was born Genaro Garza in San Diego in 1985. At age five, he and his family relocated to Houston, Texas and a young Garza was raised in a city with a thriving underground rap scene. By age 14 he was making his own songs and by the end of high school, he was well-known in local battle rap competitions, sometimes traveling outside of Texas to compete. In 2002 he was signed to Universal affiliate label G Style Entertainment and appeared on remixed versions of Ashanti's "Still on It" and Chris Brown's "Run It." After his tenure with G Style Entertainment, the young rapper founded his own independent label, the Machine, and used the imprint as a platform for a string of mixtapes and singles, including 2011's @itzGarza, 2013's Brown by Honor, and 2015's La Maquina. As his career spun on, Garza began focusing more on his Latin heritage and collaborating with other Latin rappers, notably on showcase mixtapes like 2015's Latin Royalty, where he appeared alongside Lucky Luciano, Andy Yola, Rollie, and others. He continued releasing various mixtapes and albums at a steady clip, moving from 2016's Dark Dayz to 2017's Tha Illest and kicking off 2018 with Brown by Honor 2. The solo mixtapes, Parachute Platoon and Halos N Horns appeared later that year, as did collaborations with Moy Canales (Real Chances) and Risko Funk (Girls: A One-Sided Story).

SOUTHSIDE HOODLUM

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Southside Hoodlum is a San Antonio artist who has a tremendous track record with content and performances that will draw back into the year of 2012 where he first started getting attention due to his story telling ability to talk about the streets he was raised in that help painted a picture of the life he’s gone through or seen from others around him. From making tough style joints to a more wider feel of the Texas inspired craft, Hoodlum paves a skin deep vibe that will attract a series of fans to the Indian Creek rapper who has made a name for himself throughout the years and most recently has caught the attention of San Antonio native & NY Best Selling Author, Shea Serrano, where he has expressed admiration for Hoodlum’s 2018 album “Korner Store” that followed quickly with an chopped not slopped version done by OVO DJ OG Ron C. Southside Hoodlum has also made another huge accomplishment of recent which is selling out the Alamo City Music Hall in San Antonio, Texas with rising artist Rich that made positivity around him expand as he entered 2019 with his first track titled “OJ” that has got him placement on Say Cheese, Lyrical Lemonade & WorldStarHipHop all in the same week. The future is bright with Hoodlum.

DOEMAN

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Joseph "Doeman" Gonzales was born and raised in Southeast Houston, Texas. Doeman's music is largely about his experiences as a young Mexican-American man growing up in the Meadowbrook neighborhood of Houston. The self-proclaimed "Barrio God" grew up listening to classic Motown & soul music like The Temptations, Sonny Ozuna, and Sam Cooke with his parents. At the same time developing a love for '90s rap greats like 2Pac, DMX, and Big Pun, all of whom still have a major influence on his music today. It is through these experiences that Doeman has developed his own sub-genre of hip hop that he calls "Brown Soul". Over the years he has perfected this style mixing hard hitting bars with melodic hooks and meaningful lyrics. As a teenager, Doeman was preparing to follow in his older brother's footsteps training to become a professional boxer. At 17 years old tragedy struck when he was hit by a truck while crossing a busy Houston street to attend a Golden Gloves event. During the long road to recovery Doeman decided to shift his focus from boxing to music. He still uses many of the skills he learned in the ring while creating his music and approaches every live performance like a title fight.

JUAN GOTTI

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Juan Gotti is a Latin-American MC who blends hardcore rap with regional Mexican styles such as norteño and ranchero. Rhyming in both English and Spanish, his lyrics are often brash, expressing gritty tales of street life, but overall he intends his music to be optimistic and empowering. A lifelong Texan, he grew up in Houston's south side, and took interest in cars and tattoos as well as music. After serving a five-year jail sentence during the 1990s, he became motivated to change his life for the better. He started his rap career after becoming associated with locally successful rapper South Park Mexican, founder of Dope House Records. Gotti began performing at concerts and low-rider events around Houston in 1998, and his debut album, No Sett Trippin, arrived on Dope House in 2002. The album was tremendously successful for a regional release, selling an estimated 50,000 copies and eventually garnering a Latin Grammy nomination. The success helped gain Dope House a national distribution deal with Warner Music Latina, and Gotti's 2005 follow-up, John Ghetto, hit Billboard's Latin and rap album charts. The album was also issued in a "chopped & screwed" edition, inspired by Southern rap legend DJ Screw. Several underground mixtapes appeared, and a third full-length, Raza Ville, appeared in 2007. Gotti left the Dope House roster and released two albums in 2008 (Texas Es Mexico and The Chronicles of Juan Ramos) before taking a brief hiatus, but he resumed his prolific release schedule in 2011, delivering four albums that year, including a collaboration with Carolyn Rodriguez. He continued releasing full lengths on labels such as Atraco, Criminal Mind Records, and Ice House Records.

GRIMM

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Paul Anthony Ramirez, better known by his stage name Grimm, is an American rapper from Houston, Texas. He is a member of South Park Coalition, Aggravated, and The Most Hated, but he has also had a long solo career.

RASHEED

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Recognized for his speedy delivery and chilly beats, Rasheed came out of the East Coast battle-rap scene to become one of the driving producers at Dope House Records. Growing up in Philadelphia, he studied poetry as a teenager, encouraged by his teachers to add a depth to the raps he would bust out in school. He became a regular on the battle circuit, often traveling to New York City to take part in competitions. Moving to Houston in his late teens, he began to hook up with various local rappers and even released an independent EP, Livin' in D Ghetto, in 1994. Although he recorded a full-length album (Funk Is in the Air ) later in the year, he was incarcerated soon after its release and didn't get the chance to promote it. Still, Dope House Records was impressed by his self-made albums, and when he was released in 1996, they welcomed him into their collective. Producing and rapping with Lil' Troy and Kid Frost, among others, he dropped the "Internal Affairs" single in 1999, followed the next year by Let the Games Begin. Showcasing his quick lyrical assault and funky Dirty South-style production, the album cemented his partnership with South Park Mexican, the driving force behind his new label. Before South Park's incarceration in 2002, Rasheed contributed raps and beats to both his SPM: The Purity Album and Never Change releases, as well as several more Dope House albums.

CASSETTE COAST

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Hailing from the Epsom Downs neighborhood of Houston, Ruben Reyes aka Cassette Coast broke onto the scene as one half of Twin Beredaz with his then partner in crime Quota Key. The duo gained the attention of South Park Mexican’s legendary Dope House Records in-print who released the Twin Beredaz self-titled debut album in 2002. The album was considered as a cult classic release with both Coast and Quota interlacing rhymes with effortless ease. Cassette Coast’s harmonious singing on hooks and both rappers’ complex lyricism and deep subject matter made them a force to be reckoned with.

CAROLYN

RODRIGUEZ

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Nicknamed "Medicine Girl" for her narcotically minded writing, Carolyn Rodriguez is a street-smart singer and rapper who naturally fit into the Houston rap scene despite being raised in North Carolina and Arkansas. After she graduated from high school, Rodriguez relocated to Huntsville, Texas to attend Sam Houston State (from where she would graduate with an accounting degree). She caught the attention of Dope House affiliate Jaime "Pain" Ortiz, who recorded a first demo that led to work with Juan Gotti and South Park Mexican, among several other Texas-based artists. A productive solo career began with the independently released albums Castellana (2007), Medicine Girl (2009), and Betty Crocker (2011), a period during which she also made a full-length with Gotti. Further studio work resulted in several additional albums and mixtapes, highlighted by Fuck What They Think (2014) and FWTT, Pt. 2 (2016). At some point, Rodriguez left the Lone Star State for Los Angeles, but she continued to record with members of her Southwest family, as heard on the Gotti and Paul Wall collaboration "Houston" (2017).

JUSTIN

CASE

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Some may say industry newcomer Justin Case embodies the best of both worlds. Cultivating a deep love for music from an early age, the Texas native was blessed with the gift of song as well as the ability to craft lyrics that resonate with music lovers on a higher level. Born into a musical family, his father was already a legend in the Tejano scene long before Justin decided to follow in his footsteps and also purse a career as an artist. At age five, while most children were learning the alphabet, he was practicing the accordion; by the time the average kid was learning to read, Justin was singing some of the most popular records on radio. But it was an unexpected clip that took Justin Case from aspiring vocalist to viral sensation. In 2018, Justin posted a video of himself on Facebook. In it, he sings a song called “Up There,” a touching ode to his city, loved ones and supporters near and far. The short video quickly took off, amassing millions of views and securing him as an artist to watch. With success on his mind, rhymes in his pad and God in his heart, Justin isn’t letting the success of “Up There” slow him in down. In addition to a song alongside Bushwick Bill of the legendary Geto Boyz, Justin is set to appear on the forthcoming The World is Yours mixtape and already has a follow-up single, titled “Ain’t Nothing,” in the works.

CARLEY COY

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The only daughter of iconic Mexican-American rapper SPM, Carley Coy has her sights set on furthering the family's musical legacy while forging a lane all her own.

Of course, it doesn’t hurt to be raised in the city known for its array of hip hop hustlers. From features alongside Houston legends including Lil Flip to performances across the state of Texas, Coy is branding herself as an artist truly dedicated to the grind. Her official album, My Father's Revenge was released in Mach 2019 and features the talented young act remixing many of SPM's biggest records.

With success on her mind, rhymes in her pad and God in her heart, Carley Coy isn’t slowing down anytime soon. In addition to visuals for her single "When The Lights Go Out," she has more videos on the way and will appear on the Dope House compilation project, The World is Yours, slated to be released later this year.

LIL' LOS

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JD COY

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BRICK WOLFPACK

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Brick was born in Northeast Houston, Tx where it is an everyday fight to stay alive and out of jail due to the violence and drugs that have been out of control in the area for decades. Brick Wolfpack was influenced by boxing at the age of 8 through about the age of 16. Boxing at the George Forman Gym along with the guidance from his family, made enough positive impact in his life to kept him alive to be able to push foward with his dream to make music for everyone that comes out of this environment of the struggle. Brick started rapping at the age of 13 and continues working daily to perfect his craft, in order to show everyone that you really can make something out of nothing.

LIL MEXICO

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YOUNG EASY

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KRYSTALL POPPIN

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Krystall Poppin is a new and energetic Mexican/American bilingual rapper hailing from El Paso, Texas. Her unique vocals and clever rhyme execution has managed to help her stand out from the current state of female artists. 2021 is looking like her break out year without a doubt! After drawing the attention of some heavy weights in the music industry, she has been quickly rising through the ranks and establishing herself as a groundbreaking artist with limitless potential. Her latest single “One More Time” featuring fellow Texan Paula Deanda, is guaranteed to make waves this summer with it’s excellent production, catchy vocals, and addictive vibes! Save it to your playlist today! Check out her other recent releases “Facetime”, “Ain't No Stoppin", and “Hello"!

DICE SOHO

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Houston rapper Dice Soho was born in 1995 and by age nine was already integrating himself into his city's fertile underground rap scene, being taught the ways by his uncle and veteran rapper Smoov. Though it wouldn't be until his teenage years that he truly began making a name for himself, fame came quickly once the young rapper began releasing tracks and performing live in the mid-2010s. He grew up near like-minded artist Trill Sammy, and after years of being aware of each other, the two met in 2015 and collaborated on the breakout single "Just Watch." The song went viral quickly and set the scene for Dice Soho to follow up with more big singles like "Ripped Jeans" in 2016 and "Giraffe" in 2017. His 0 Degrees mixtape dropped in 2016, and he made numerous appearances on other rappers' tracks as his profile grew.